The Strategy By Monday™ system helps companies increase sales by becoming more relevant to customers than the competition.
Strategic plans are typically heady, complex, and understood by few outside of ownership and top management. Let By Monday show your organization how to make strategy work in the real world, moving lofty strategic plans from the stratosphere to all levels of your org chart, thus informing all employee decisions and activities.
Organizational strategies have 3 points of potential failure: when they are being created, when they are being communicated, and when they are being implemented. By Monday’s training, tools and consulting will teach your organization to succeed at all three.
1Are your sales numbers increasing as a result of your current strategy, and are your operating costs decreasing?
2Have you made the tough choices and difficult trade-offs necessary to establish a unique and sustainable competitive advantage?
3Are you finding previously successful business practices inadequate in light of sweeping changes in economic and market conditions?
4Is your offering perceived more and more as a commodity, rather than as a differentiated and unique first choice?
5What are the persistent problems in your company, and does your strategy solve them?
6You might have a solid plan of what you should to do grow your business, but are you equally clear about what you should not do?
To immediately improve your existing strategy, contact us now to ask about By Monday’s half-day Strategy Review. If you’re starting your strategy from scratch, we’ll work with your leadership team to begin to establish a working strategy by Monday.
The most common barrier to successful communication is the complexity of the strategy itself.
The solution is to find a way of representing the strategy with simple, yet powerful, models and tools that can be used equally well by both leaders and action-level employees.
Strategic alignment is the end result.
Every day, every employee of every company makes countless decisions and engages in as many activities; all of which have an effect on overall performance, profitability, customer loyalty and financial growth. It is therefore critical to line up the behavior of the workforce with the vision of the executive team. Alignment of employees’ actions with organizational strategy is impossible without an effective plan for communication.
By Monday can convert your strategy into an easily understood and quickly adoptable set of models and tools, which are transferred to your workforce via a training session titled Make Yourself Indispensable By Monday.
This training event helps employees at all levels realize that their best career plan includes becoming indispensable to your company by proactively supporting your strategy through innovations that help align your company with customer needs, desires and budgets.
Any organization that has successfully created and communicated a strategy knows how difficult it is to implement. Execution is, in fact, the point when most strategies fail. Of course, if you can’t achieve your goals it is rather counter-productive to create or convey them in the first place. This is why so many companies find it intensely frustrating to spend the time, money and energy (not to mention opportunity cost) on strategic development and communication only to see disappointing results when implementation falls short.
Our solution to this perennial problem is the By Monday Innovation Cycle. During the Make Yourself Indispensable By Monday training, your employees will propose innovations that align your organization with the needs and demands of your customers and prospects. The By Monday Innovation Cycle is a roadmap for organizational innovation, covering every step of the process from innovation generation, to implementation, to employee recognition.
In addition to aligning the organization with customer requirements, innovations also increase your bottom line. Each employee who completes our training session yields an average of $4,000 in annually recurring bottom line benefit. Most often, a pilot session of By Monday’s training will generate enough additional profit to train your entire workforce.
When your organization’s policies, processes, products/services and prices are misaligned with customers’ needs, desires and budgets, your sales numbers show it. Strategic alignment with market demand is a fundamental part of the By Monday system. We accomplish this by helping you and your people to:
1Understand the value proposition (combination of price, service, quality, etc.) customers need to buy, and why they need to buy it.
2Determine current organizational capacity to deliver on that desired value proposition.
3Quantify any misalignment between market demand and current output, and correct misalignments through innovations.
By Monday’s sales training course, Customer Convergence empowers your sales team to fundamentally change the way they interact with customers and prospects. Steps 1—3 above (deceptively simple in their description here) form the foundation of a system for transforming what your company is now doing to what customers will pay you to be doing.
1Increase your top line sales volume.
2Increase your bottom line profit percentage.
A viable, well-communicated and well-executed strategy will always produce positive effects that show up in the income statement. Without these tangible financial results, you simply do not have the right strategy, or have not communicated it effectively to your workforce, or are not executing properly.
As a leader your job is to enlist the entire workforce to further the mission of the organization. We will help you accomplish that goal. For more information, read about our employee training course, Make Yourself Indispensable By Monday.
In fact, many organizations feel stuck between a rock and a hard place when it comes to supplier relationships. They feel compelled to put pressure on suppliers for lower prices, higher quality and faster service, or they feel resigned to staying in the relationship out of loyalty or obligation, even though it might not be optimal for their business. There is a better option.
By Monday offers a service called Supplier Convergence, which brings your suppliers into alignment with your company’s needs in the same ways our employee training programs, Make Yourself Indispensable By Monday and Customer Convergence, help your people align with your customers. The results of our work with your suppliers include faster turn-around times, higher quality and lower prices for you, but we don’t obtain these outcomes by making unreasonable demands. Instead, we apply the same alignment models and tools with your suppliers as we do when working directly with your organization.
Using our system to align your supply chain is an effective way to quickly improve your purchasing power, while at the same time creating benefits for your suppliers in excess of any discount in price or improvement in service they may be able to give to you. This is truly a win/win situation that will help you build and maintain lasting, mutually beneficial supplier relationships. This will also improve your bottom line and help you to be more competitive with your own customers.
The rate of market change has only accelerated of late, making the above statement all the more true. The By Monday system teaches employees at all levels of the organization how to tap into market conditions and customer preferences of the here and now. You need never again be blind-sided by shifts in the economy, your industry, or a given geographical market. In fact, you will be the first to know of such changes precisely because of the new way you will be executing your strategy.
So how can you grow your business by differentiating your offering from that of your competition? The By Monday system enables you and your company to:
1Implement innovations that distinguish you from your competition.
2Build a more direct and relevant connection than your competition to your customers.
3Develop a more engaged and nimble workforce than your competition.
4Align your output with market and customer demand more completely than your competition.
5Discover and cultivate your company’s unique strengths and abilities that the competition could not easily duplicate.
To begin your new strategic adventure, send us an email or call us today at 801-225-1600 (Toll Free: 800-400-5137). All of our work is backed by a 100% satisfaction guarantee, so there is never any risk on your part to try us out. How’s that for customer alignment?