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Improve your strategy by Monday.Nearly every business strategy can be simplified, focused and strengthened. To understand whether your current strategy is working well, answer the following questions:

1Are your sales numbers increasing as a result of your current strategy, and are your operating costs decreasing?

2Have you made the tough choices and difficult trade-offs necessary to establish a unique and sustainable competitive advantage?

3Are you finding previously successful business practices inadequate in light of sweeping changes in economic and market conditions?

4Is your offering perceived more and more as a commodity, rather than as a differentiated and unique first choice?

5What are the persistent problems in your company, and does your strategy solve them?

6You might have a solid plan of what you should to do grow your business, but are you equally clear about what you should not do?

To immediately improve your existing strategy, contact us now to ask about By Monday’s half-day Strategy Review. If you’re starting your strategy from scratch, we’ll work with your leadership team to begin to establish a working strategy by Monday.

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Communicate your strategy by Monday.Even the best crafted strategy — if not understood, embraced and relevant to your workforce — will fail to yield the desired outcome.

The most common barrier to successful communication is the complexity of the strategy itself.

The solution is to find a way of representing the strategy with simple, yet powerful, models and tools that can be used equally well by both leaders and action-level employees.

Strategic alignment is the end result.

Every day, every employee of every company makes countless decisions and engages in as many activities; all of which have an effect on overall performance, profitability, customer loyalty and financial growth. It is therefore critical to line up the behavior of the workforce with the vision of the executive team. Alignment of employees’ actions with organizational strategy is impossible without an effective plan for communication.

By Monday can convert your strategy into an easily understood and quickly adoptable set of models and tools, which are transferred to your workforce via a training session titled Make Yourself Indispensable By Monday.

This training event helps employees at all levels realize that their best career plan includes becoming indispensable to your company by proactively supporting your strategy through innovations that help align your company with customer needs, desires and budgets.

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Implement your strategy by Monday.The largest problem businesses will ever face is the Knowing-Doing gap. When people in your organization know what they should be doing with regard to strategy execution, but few are actually taking those actions, your effort is headed for failure.

Any organization that has successfully created and communicated a strategy knows how difficult it is to implement. Execution is, in fact, the point when most strategies fail. Of course, if you can’t achieve your goals it is rather counter-productive to create or convey them in the first place. This is why so many companies find it intensely frustrating to spend the time, money and energy (not to mention opportunity cost) on strategic development and communication only to see disappointing results when implementation falls short.

Our solution to this perennial problem is the By Monday Innovation Cycle. During the Make Yourself Indispensable By Monday training, your employees will propose innovations that align your organization with the needs and demands of your customers and prospects. The By Monday Innovation Cycle is a roadmap for organizational innovation, covering every step of the process from innovation generation, to implementation, to employee recognition.

In addition to aligning the organization with customer requirements, innovations also increase your bottom line. Each employee who completes our training session yields an average of $4,000 in annually recurring bottom line benefit. Most often, a pilot session of By Monday’s training will generate enough additional profit to train your entire workforce.

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Increase your sales by Monday.A solid strategy, well executed by an engaged workforce, causes customers to buy from you instead of from your competition.

When your organization’s policies, processes, learn-more/services and prices are misaligned with customers’ needs, desires and budgets, your sales numbers show it. Strategic alignment with market demand is a fundamental part of the By Monday system. We accomplish this by helping you and your people to:

1. Understand the value proposition (combination of price, service, quality, etc.) customers need to buy, and why they need to buy it.

2. Determine current organizational capacity to deliver on that desired value proposition.

3. Quantify any misalignment between market demand and current output, and correct misalignments through innovations.

By Monday’s sales training course, Customer Convergence empowers your sales team to fundamentally change the way they interact with customers and prospects. Steps 1—3 above (deceptively simple in their description here) form the foundation of a system for transforming what your company is now doing to what customers will pay you to be doing.

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Strengthen your income statement by Monday.The By Monday approach to strategy is powerful in that it will help you immediately begin to accomplish two critical objectives:

1. Increase your top line sales volume.

2. Increase your bottom line profit percentage.

A viable, well-communicated and well-executed strategy will always produce positive effects that show up in the income statement. Without these tangible financial results, you simply do not have the right strategy, or have not communicated it effectively to your workforce, or are not executing properly.

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