“… The majority of employees, managers, executives, and business owners think that every new dollar is of equal value to a company. This is not the case because the money produced through unanticipated cost reductions is actually more valuable to a company than the revenue produced through ordinary sales.”

“Typical sales dollars are loaded with overhead such as commissions, costs of goods sold, and general and administrative expenses. In other words: If a salesperson makes quota, it’s expected, but if a non-salesperson discovers hidden money, it’s a windfall.”